Author(s): Poyner James
It was the election result many did not see coming. When Americans went to the polls in 2016 it was Donald Trump who emerged victorious as the 45th President of the United States. His use of social media during his campaign for nomination and eventual election as President was unprecedented, nobody has engaged with social media as effectively as he did, nor caused such a storm. This book analyses Donald Trump's media presence during the 2016 Presidential campaign and explores the narrative of his tweets, Facebook posts, press conferences and public debates, and the responses that those statements generated with context to real world events. The book aims to show you that whilst Donald Trump can often seem offensive, absurd and silly when confined to 146 characters or less, there is intelligence behind his social media.