Author(s): Chip Heath & Dan Heath
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Change doesn't need to be hard. Just Switch.
Chip Heath and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.