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How Minds Change: Making People Listen in an Argumentative World: Making People Listen in an Argumentative World by David McRaney
29.99 AUD
Category: Non-Fiction
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early ado ...Show more
How Minds Change: The New Science of Belief, Opinion and Persuasion by David McRaney
24.99 AUD
Category: Non-Fiction
'In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them' Adam Grant, author of the bestselling Think Again 'Optimistic, illuminating and even inspiring' Guardian As the world is increasingly polarised, it feels impossible to change the mind of someone with ...Show more
You Are Not So Smart - Why Your Memory Is Mostly Fiction, Why You Have Too Many Friends on Facebook and 46 Other Ways You're Deluding Yourself by David McRaney
22.99 AUD
Category: Humour
How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. You are not so smart.In this international bestseller, award-winning journalist David McRaney examines the assorted ...Show more
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